The Blog

In today’s world, social media plays a major role in small business marketing. Despite an abundance of studies that have proven a well-executed social strategy is a key element of small business success, many real estate professionals are reluctant to make the jump from traditional marketing methods. Without an efficient tool to help manage multiple platforms, pages and feeds – social media marketing can be very time-consuming – a major pain point for a busy agent. In order to simplify the process, we created PropertyPulse – an all-in-one social media management tool for real estate professionals.

Z57 PropertyPulse combines all the key elements of social media management into one user-friendly and intuitive cloud based platform. With PropertyPulse – agents can easily build and install custom cover images and tabs to their Facebook business page, schedule one-time and recurring social media posts to both Facebook and Twitter and access an analytics dashboard that provides a real-time visual snapshot of how their content is performing. To ensure marketing success, PropertyPulse also provides users with instant access to on-demand training courses, designed to teach professionals in the real estate space how to become successful with social media. These courses are available 24/7 and can be accessed directly from the PropertyPulse platform.

“With PropertyPulse – agents no longer have to choose between spending time in the field and having a successful social media presence – they can have both.” Says Ryan Whitlock, Z57’s CEO. “Our goal is to simplify the process of successful business marketing so agents can spend less time worrying about promoting their business and more time focusing on their clients and on making a living.”

Agents and brokers alike have a lot to gain from social media marketing. Many have recognized this and in an effort take advantage of a new business generating opportunity, have resorted to building a social presence on networking sites like Facebook and Twitter. In fact, the 2011 National Association of REALTORS® Realtor Technology Survey Report shows that 78% of brokers and 79% of agents are on Facebook and 32% of brokers and 34% of agents are on Twitter. The same report also shows that 56% of real estate professionals feel that social media sites are “important” to “very important” tools when it comes to generating new leads. Though many get started with social media, they often don’t know how to implement a consistent marketing strategy and never see the results they were hoping to achieve. With PropertyPulse, users have access to professional, branded real estate design templates, engaging custom tabs, management tools that offer unparalleled ease of use, up-to-the-minute visual analytics and training on real estate specific social media strategies – making it easy to build and maintain a successful social presence.